The Spark by ClickBank

A series of training courses aiming to teach ClickBank users strategies for affiliate marketing and selling product on their marketplace.

The Brief

ClickBank, the global retailer and affiliate marketplace, was in the process of creating a series of training videos in the style of MasterClass. They were in need of a motion graphic opener based on a logo they had created as well as sweetener graphics that included lower thirds, titles, motion typography, icon animation, character animation, and more for the tutorial videos.

Style Framing

The process began with style framing for the main sizzle promo. This process helped to determine a look and feel for the entire project. During this phase, we determined that characters were needed along with mockups of various interactions that ClickBank users would experience. Characters chosen during this phase would go on to be featured prominently on the sales page for the Spark courses.

Several style frame versions were put together, mixing graphics and footage, going with an all graphics look, adding in framing elements, etc.

Course Videos

The Spark project also consisted of 17 courses with over 70 videos. Each video contained varying degrees of gfx, some were simple pop-ups, some required character animation, and others required mockups of interactions that were simplified to create more clarity when explaining complex topics.