Total Fitness is a fitness training program with several video phase overviews. The program features New York-based athlete Andy Speer and has a strong emphasis on living the fitness lifestyle. It was created for BodyBuilding.com’s All Access platform.
This project sat in limbo for almost a year. A graphics package had been created but when the dust was blown off and re-edits were completed it became apparent that an updated look was needed for the graphics along with a new title. The package needed to convey a sleek vibe that matched the New York aesthetic along with the choice to put a portion of the footage in black and white.
The graphics package for Total Fitness was simple yet elevated. I experimented with pixel sorting initially and that lead me to work with a glitching, dirty lens look that ultimately fit the style of the videos.
The Total Fitness project required graphics for 9+ main videos along with social and display ad versions.
To view the full project check out Total Fitness on BodyBuilding.com
